So if ‘Marketing’ is the action of promoting and selling products or services… then what is disruptive marketing? Doing the same thing but paying attention to a customer – it tries to snap them out of the ordinary and engage with them so that they are compelled to read your message.
Here are some clever examples.
IWC Big Pilot Chrono Watch
This is “ambient advertising”, it seeks to blend in with is environment in clever ways for a more memorable impression – getting people to ‘try on’ the product.
Colgate Ice Cream
This simple message effectively reminded their target consumers, especially kids, to take better care of their teeth after eating sweets.
Gilligan Sheppard Beach Chairs
This is an Isatrin creation. Utilising the message “lean back and relax” we implied that getting your tax sorted by Gilligan Sheppard meant you didn’t have to do a thing.
More great examples…
If you’re interested in being clever with your business – give us a call and let’s brainstorm!