If your website is not mobile-friendly, you can expect your search rankings to drop.
From April 21, Google expanded their use of mobile-friendliness as a ranking signal. This change affects mobile searches in all languages worldwide and will have a significant impact in their search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.
Mobile-friendliness is also known as ‘responsive design’. It is an approach to web design aimed at creating an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning and scrolling – across a wide range of devices (from desktop computer monitors to mobile phones).
Other than Google making their changes to search results, why should your website be responsive? Take a look at some statistics from Statistics New Zealand (and this is from 2012 – am sure it will have majorly increased since then!) :
- Over 2.5 million internet connections are made through our mobile phones
- 40% of households are using more than one device to access the internet
- One third of households accessed the internet via a mobile phone
If you want to find out if your website is mobile-friendly, take the Mobile-Friendly Test here.
If you would like to get a quote to make your website mobile-friendly, please email me here.